With annual growth of 21% year on year for the past 5 years (up to 30% in some areas). The UK market is now worth almost £39 million per year.
The UK consumer is becoming more health conscious but doesn't want to sacrifice taste. Sushi with a high Umami content is the perfect choice.
Leading supermarkets have seen an 88% increase in the sale of takeaway sushi in 2010, compared to the previous year.